There are actually quite a few books around that are helpful to both sponsors and rights holders.  Some of these are available in our Exclusives section (click here), or we also have an Amazon store (click here).

The great thing about Amazon is the wide range of books it makes available.  The bad thing is that, when you search on sponsorship, it brings up nearly 1000 alternatives, many of which are not relevant to the sponsorship industry as we know it today.  To make life easier, SponsorshipStore presents a selection of books that are still in print and currently available for purchase.

The bookstore is divided into three sections: general industry information, books for sponsors and books for rights-holders.  Don't let this put you off having a good look around though as you may learn as much from reading a book aimed at your sponsorship partner as from one targeted primarily at yourself.

You will also find some fun stuff - enjoy!