If you have tried selling sponsorships and have been unsuccessful, it is because you haven't read Sylvia Allen's book HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES.  This is the GPS of the sponsorship world ... a road map to sales success.  (In fact, ANYONE in sales could benefit!).  Allen has been selling sponsorships for 33 years as president of Allen Consulting in Holmdel, New Jersey.  She taught sponsorship at New York University for 20 years (her book is now the favored text at Columbia, NYU and Algonquin College), and has repeatedly been invited to speak nationally and internationally on sponsorship.  Her strategies and tactics work for ANYONE.  Updated regularly, this book reflects today’s trends and is a must buy if you are in sales!

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