[translated into Chinese] Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Case studies include Smiley, Transformers, Paris Hilton, Hello Kitty, Arsenal, Peppa Pig, Pele, Monopoly, RSPCA and Royal Navy.

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