Highly acclaimed book from one of sport’s most successful sponsorship salesmen, based on a 37 year career in sports marketing. It covers every aspect of securing sponsorship from grass roots to Formula One Racing.

Brian Sims was Commercial Director of Benetton F1 and Lola Ferrari F1,   personally securing multi-million pound deals that brough FedEx, Marconi and Gillette into F1. Founder and Honorary Life Member of the Motorsport Industry Association, Brian is now Commercial Director for Jota Sport / Aston Martin Racing.

This book is prescribed reading for relevant courses at Oxford Brookes, Warwick, Brunel and other Universities.

“Couldn’t put it down. At last, a book by someone who has done it, not just a load of theory.”  David Clayton, CEO, Leicester Tigers RFC.

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