The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

By Pippa Collett and William Fenton of Sponsorship Consulting.

As a relatively young marketing discipline, sponsorship lacks the body of knowledge required to enable practitioners to be sure that they are adopting best practice.  The Sponsorship Handbook aims to close this gap by creating a baseline understanding amongst rights-holders, sponsors and their agencies.  Anyone interested in developing their sponsorship competence will benefit from this honest appraisal of the best tools and processes that will enable readers to deliver innovative programmes and robust results.

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