Shop
Hot Product
Basics of Sponsorship
£69.00
More
[Training Materials]
Currency Selector
Menu
Search
Customer Login
You are here: Papers and Guidelines
Papers & Guidelines
Whether you are a newcomer to our exciting industry or a seasoned sponsorship professional aiming to keep ahead of the pack, this section contains a variety of useful resources to meet your needs.
| Product Description | Price | Quantity | |||||
 |
Agency Selection Guidelines - ESA The decision to hire external resources to assist with delivering successful sponsorship programmes should... [More] |
£114.00 | |||||
 |
Corporate Social Responsibility and Sports Sponsorship This report outlines the strategies, benefits and risks in linking CSR to sport, with extensive comment from... [More] |
£295.00 | |||||
 |
Driving Business Through Sport 2 - All 3 Parts A three part European sponsorship report with sections on: European sports marketing data Strategy... [More] |
£650.00 | |||||
 |
ESA Insights Webinar - Future Trends Recording: Cutting-edge insight about the latest trends... [More] |
£72.00 | |||||
 |
Future of Sports Sponsorship Richard Gillis, journalist and writer, summarises the key challenges facing the development of sport including... [More] |
£58.80 | |||||
 |
Introductory Guide for Rights-holders - ESA A guide to assist rights holders when approaching potential sponsors / companies. The guide covers: preparation,... [More] |
£60.00 | |||||
 |
Introductory Guide to Corporate Hospitality - ESA UPDATED 2010. Corporate Hospitality plays a key role in many sponsorship campaigns as a tool to build... [More] |
£60.00 | |||||
 |
Introductory Guide to Sponsorship - ESA Produced by ESA’s Sponsors’ Steering Group, this Guide provides an overview of the sponsorship... [More] |
£60.00 | |||||
 |
Measuring Sponsorship Impact This summary report by Fraser Houlder of BDS Sponsorship features six golden rules for sponsorship evaluation... [More] |
£58.80 | |||||
 |
Part 1 - European Sports Marketing Data Sponsorship, sports media and sports popularity data. Essential reference for those seeking understanding of... [More] |
£295.00 | |||||
 |
Part 2 - Strategy and Research Guide to the sponsorship research process. Shows how to develop strategy, calculate rights value, undertake... [More] |
£295.00 | |||||
 |
Part 3 - Activation and Case Studies Latest sponsorship activation techniques explained. Includes extensive practical advice to sponsors and best... [More] |
£295.00 | |||||
 |
Sponsorship Assessment and Evaluation Guidelines - ESA This document provides a practical framework to assist companies to establish fit-for-purpose measurement methodologies... [More] |
£234.00 | |||||
 |
Sponsorship for Cultural Projects - Guidelines for Seeking Sponsors Cultural projects often feel that they lag behind their sporting counterparts in terms of numbers of sponsors... [More] |
£24.00 | |||||
 |
Sport on the Internet Sports and the internet, or more specifically, the internet’s developing capability as a video-casting... [More] |
£58.80 | |||||
 |
Sport through Mobile TV Developments in technology that facilitate the reality of consumers enjoying broadcast via their mobile phone,... [More] |
£58.80 | |||||
 |
The Future of Sport on TV The pace of change in sports broadcasting is so fast that it is difficult to visualize what the industry might... [More] |
£58.80 | |||||
 |
The Olympian Inside - Sponsors as Employers Many SMEs and even larger companies feel put off by the perceived costs of sponsorship. However... [More] |
£24.00 | |||||
 |
Twenty20 Vision - The Commercial Future of Cricket Analysis of cricket's business models, revenue streams. Most extensive commercial data on cricket published.... [More] |
£295.00 | |||||
 |
Youth Marketing Through Sport The power of sport as a conduit to reach and positively impact the behaviour of young people is discussed by... [More] |
£58.80 | |||||
