Recording: Cutting-edge insight about the latest trends influencing consumers and brands. This ESA presentation by internationally-renowned trend forecasting company, The Future Laboratory, highlights 'Brandtocracies' - Twitter, social media, 3G brand grazing, freenomics...how does this impact on brands and how they do their business, and 'Prohibition Culture' - changing attitutes to health, alcohol, diet - and how consumers are saying 'yes' to saying 'no' and the huge implications to brands. DURATION: 45 minutes

NOTE: ESA members should contact the ESA office on +44 (0)20 8390 3311 to obtain a special member price.

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