A guide to assist rights holders when approaching potential sponsors / companies. The guide covers: preparation, prospecting, approach, presenting, negotiation and servicing. It also features a number of case studies written from both a sponsor and rights holder perspective, as well as the do’s and don’ts about selling sponsorship.

NOTE: ESA members should contact the ESA office on +44 (0)20 8390 3311 for a special member rate.

Send to a friend
Click here to send a link to your friend.